Getting backlinks is incredibly important and should be a regular part of your daily business tasks. While it's certainly a great project for an already busy business owner, it's completely achievable. We'll reveal it in this article so you can start building your backlinks today, but first we'll have to discuss what backlinks are.
What are backlinks?
You see, search engines only want to recommend the most appropriate web pages when a user is searching for something. The way search engines determine which page is the most appropriate is through page content (determined by keywords) and virtual recommendations (determined by backlinks).
The more backlinks you have, the more trustworthy your site will be and the more likely search engines will recommend you to users when they search for topics relevant to your page.
Backlinks are not fancy at all and shouldn't be a technical recommendation. All search engines looked for your links to other sites on the Internet.
It should be noted that some links are more valuable than others, so it is important to know the types of links that these sites create. As search engines access the internet, they look for certain pointers that content should pay attention to and ignore.
While this applies to many SEO-related components, all of which are related to complex coding and indexing, the most important thing to understand is the difference between dofollow and nofollow links:
Dofollow Links: Dofollow links tell search engines that the site accepts the link, providing a virtual keyword recommendation. Dofollow links are considered the same as dollars in a bank and the more you have your site, the more valuable it will be.
Nofollow Links - Nofollow links do not give endorsement and at best simply present your site to potential readers who come across the link. They are of no significant value and are best avoided if possible.
When starting your link building campaign, pay attention to the types of links you receive. Ask your site owners to create links so they don't link and never pay for a nofollow link.
Beware of fraudulent links
Once you start looking for backlink opportunities, you will quickly find that many sites charge backlink bills. This makes it easy to quickly secure the backlinks and build the backlink profile with minimal effort.
While this is definitely the most effective way to link, it may not be the most effective.
Why?
Because Google is smart. Very smart.
Know the difference between an organic and a paid link, as well as the difference between high-quality content and unwanted content. While a few paid links from quality sites will prove to be the most effective, too many paid links from poor quality sites will damage your site. Instead of telling search engines that you are a trustworthy site on the Internet, you will tell them that you are a spammy site that takes shortcuts.
And then your site will be buried in the search engine results pages (SERP), which is the exact opposite.
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In general, there are a few factors that make a link valuable and less misleading:
Inbound links from high-quality authority sites that are relevant to your store will have a greater positive impact than links from smaller irrelevant sites.
New links from sites that have never been linked to you before will be more valuable than a link from a site that has already linked to you.
Links attached to anchor text (ie "pet food") are better than links attached to irrelevant text (ie "click here").
A link from a site that has a lot of random low-value links will be less valuable than a link from a site that has fewer backlinks.
