In addition, link building brings other substantial marketing benefits that help your website or online business to prosper. Whether you intend to work with an external SEO agency, recruit a search marketing specialist to join your team, or intend to develop your own search optimisation skills, you need to understand what link buildings are all about.
Majestic is an essential suite of SEO software tools to research, plan and monitor link building campaigns. In this article, I’ll explain how to build backlinks, the benefits they bring to your website and how Majestic provides Link Intelligence that will help you understand your market and outperform your competitors.
We’ll cover:
- A simple link building process
- How quality backlinks benefit your site
- Why backlinks are so important to Google’s algorithm
- How Majestic maps the web
- How to size up a backlinks prospect
- The most popular tools in the Majestic suite of tools
- How to get quality backlinks
Backlinks can arrive by chance – someone just comes across your site and thinks ‘wow, my readers will love this’ and share it with them. It’s great when that happens, but it really is a rare event. If you just wait for those kinds of backlinks to appear, you’ll only get a trickle – not enough to have any effect on your search engine rankings.
The truth is, you’ve got to actively seek out those people and persuade them to give you backlinks and that breaks down into 5 simple steps:
- Find relevant markets that could give you backlinks
- Understand what your competitors link building strategies
- Find quality backlink prospects that you can approach
- Create compelling reasons for other sites to give you backlinks
- Ask for backlinks, monitor results and learn how you can ask better in the future.
This is the process of link building and Majestic can help you at every stage of the process but when you start to build links, you’ll face a lot of competition.
Many of your competitors already know the value of backlinks and they’re likely to be way ahead of you. And with their experience, they’ll be out there pushing their wares, chasing the same prospects as you and using every trick in the book to make sure they get a backlink – and you don’t.
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