Backlinks are an essential aspect of SEO because they help to build your website's domain and page authorities, which directly contribute to search result rankings. However, the importance of backlinks extends further than this alone. With StatCounter, you are able to track where your traffic comes from and how those users interact on your site.
This can help you develop a sound SEO strategy, which should surely include a strong backlinking strategy, as a thorough and quality backlink portfolio is important for a multitude of reasons to be covered below. As you consider SEO for your website and begin to familiarize yourself with the strategies therein, let us fill you in on the importance of backlinks and the best practices for building your backlink portfolio.
One of the best strategies to gain high-quality follow backlinks is to guest blog for other websites in your industry. This is far more time-consuming than the other options we have mentioned, but this is the best way to build high-quality backlinks. To perform guest blogging, you will need to research quality sites in your industry and find out which ones accept guest blogs.
You will then need to ensure you are writing content that fits their guidelines and submit it to them for approval. Be sure to include a link back to your website somewhere in the copy, as this is the entire purpose of guest blogging. While you’ll find that many sites won’t be interested in a guest blog, plenty of others will oblige considering the free content they’ll receive for a backlink.
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